> ## Documentation Index
> Fetch the complete documentation index at: https://docs.thinkrr.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Margin Settings

> Margin Settings in the thinkrr Voice AI platform empower Agency accounts to define custom markups on the price of minutes purchased by their Sub-accounts (clients).

## Overview

This feature allows agencies to generate additional profit from pay-as-you-go minute purchases while ensuring transparent pricing for their clients. Let’s explore how **Margin Settings** work and how to configure them effectively.

thinkrr Voice AI uses a dual-tier minute system: **Premium minutes at \$0.16/min** and **Basic minutes at \$0.09/min**. Agencies earn profit based on markups applied to the underlying base cost of each tier.

## Markup for Sub-Accounts

Agencies can set a markup on the base price charged by thinkrr.ai. This markup determines the final price per minute paid by Sub-accounts when purchasing additional minutes.

For example:

* **Thinkrr.ai Base Price**: \$0.16/min (Premium)
* **Agency Markup**: \$0.7/min
* **Final Price to Sub-Accounts**: \$0.86/min

The agency retains the markup amount (USD\$0.7 per minute in this case) as profit. Profits are accumulated and paid out via Stripe once they reach a minimum threshold of \$100.

## Configuring Margin Settings

Agency admins can manage markup settings from the Agency homepage within the thinkrr Voice AI platform. Here’s how:

<Steps>
  <Step title="Access the Agency Homepage">
    Log in to your Agency Admin account and navigate to the Agency homepage.

    <Frame>
      <img src="https://mintcdn.com/thinkrrai/-dRXRDLA4SUeZ51A/images/accountmanager15.png?fit=max&auto=format&n=-dRXRDLA4SUeZ51A&q=85&s=eeacda777254c9f6e00b33c4d3184b30" alt="Accountmanager15" width="1920" height="980" data-path="images/accountmanager15.png" />
    </Frame>
  </Step>

  <Step title="Set the Markup Amount">
    * Locate the field labeled **“Amount to Charge Sub-Account.”**
    * Enter the desired markup amount in USD. For example, entering **\$0.7** will add \$0.7 to the base price, making the final price **\$0.86** per minute for Sub-accounts.

          <Frame>
            <img src="https://mintcdn.com/thinkrrai/ZKe3EfKcFu0rhjTz/setmarkup15.png?fit=max&auto=format&n=ZKe3EfKcFu0rhjTz&q=85&s=011e965ebd6634bedcd222bfb674c370" alt="Setmarkup" width="1427" height="1080" data-path="setmarkup15.png" />
          </Frame>
  </Step>

  <Step title="Save Changes">
    Click **Save** to apply the new markup. Changes take immediate effect for all applicable Sub-accounts.

    <Frame>
      <img src="https://mintcdn.com/thinkrrai/ZKe3EfKcFu0rhjTz/savemarkup15-1.png?fit=max&auto=format&n=ZKe3EfKcFu0rhjTz&q=85&s=47d3229ccfb3a4ea52fc9f782a668d55" alt="" width="1427" height="1080" data-path="savemarkup15-1.png" />
    </Frame>
  </Step>
</Steps>

## Default Pricing and Exceptions

* **Base Price for Primary Sub-Account**:

  The agency's primary working sub-account is always charged the **live base price in effect at the end of the call**, typically **\$0.16/min** for Premium minutes. This behavior cannot be changed.
* **Customizing Sub-Account Pricing**:

  Agency admins can decide if a specific sub-account is charged the base price or the marked-up price:

  * A radio checkbox labeled **“Apply Base Price”** is available for each sub-account.
  * If checked, the sub-account will be charged **whatever the real-time base price is**, bypassing the markup.

<Frame>
  <img src="https://mintcdn.com/thinkrrai/d9INt8_clMeLOZYl/images/image-44.png?fit=max&auto=format&n=d9INt8_clMeLOZYl&q=85&s=51b35672e3b41db940ebd7202935794b" alt="" width="918" height="211" data-path="images/image-44.png" />
</Frame>

## Sub-Account Transparency

Sub-accounts will see the markup price prominently displayed on their **Payments** page. This ensures clarity for clients regarding the cost of purchasing additional minutes.

<Frame>
  <img src="https://mintcdn.com/thinkrrai/d9INt8_clMeLOZYl/images/image-45.png?fit=max&auto=format&n=d9INt8_clMeLOZYl&q=85&s=534cdc27441b578eb3c55169d1c36c0f" alt="" width="408" height="107" data-path="images/image-45.png" />
</Frame>

## FAQs & Troubleshooting

### General Questions

<Accordion title="What is the default price for minutes?" icon="message-question" iconType="duotone">
  The standard base price is \$0.16 per minute for Premium minutes or \$0.09 per minute for Basic minutes.
</Accordion>

<Accordion title="Who can set the markup price?" icon="message-question" iconType="duotone">
  Only Agency Admin accounts can set and adjust the markup price for associated Sub-accounts.
</Accordion>

<Accordion title="Can I charge different markups for different Sub-accounts?" icon="message-question" iconType="duotone">
  Not yet. The markup price is applied uniformly to all Sub-accounts unless the **“Apply Base Price”** option is selected for a specific Sub-account.
</Accordion>

### Configuration

<Accordion title="Where do I manage markup settings?" icon="gear" iconType="duotone">
  From the Agency homepage, locate the “Amount to Charge Sub-Account” input to set your desired markup.
</Accordion>

<Accordion title="Can I change the markup price anytime?" icon="gear" iconType="duotone">
  Yes. Changes take immediate effect for all active Sub-accounts unless exempted via the base price setting.
</Accordion>

<Accordion title="What if I apply base pricing to a Sub-account?" icon="gear" iconType="duotone">
  That Sub-account will be charged the real-time base rate (e.g., \$0.16/min Premium or \$0.09/min Basic), bypassing your markup.
</Accordion>

### Usage and Results

<Accordion title="Where do Sub-accounts see their per-minute rate?" icon="book-open" iconType="duotone">
  Sub-accounts can view their pricing on the **Payments** screen, under the “Price Per Minute” section.
</Accordion>

<Accordion title="How are agency profits tracked and paid out?" icon="book-open" iconType="duotone">
  thinkrr automatically tracks profit margins in real time. Payouts are issued via Stripe once the agency hits the \$100 threshold.
</Accordion>

***

For additional questions or guidance, try using our [**Virtual Support Agent**](/Thinkrr-Support-Agent)! Available 24/7 to help resolve most issues quickly at [thinkrr.ai/support](https://thinkrr.ai/support).

If you still need assistance, visit our support site at [help.thinkrr.ai](http://help.thinkrr.ai) and submit a [Ticket](/Support-Ticket-System) or contact our team directly at [hello@thinkrr.ai](mailto:hello@thinkrr.ai).