AVA and NIKO for Agencies & Businesses
Thinkrr.ai offers tailored plans for both agencies and individual businesses. This guide explains how AVA and Niko function within each environment, including features, account management, and key terms. Use this documentation to understand how to choose, customize, and optimize your plan.1. AVA for Agencies
AVA and Niko provide agencies with scalable infrastructure to serve multiple clients through sub-accounts, flexible billing models, and a white-labeled platform for custom branding.Agency Plans
Agency Plans
Agency Kickstart
- For solo agencies or single-client needs
- Launch your Voice AI demo website in minutes
- 100 minutes one-time allocation
- 15% affiliate link
- $0.22 additional cost per minute
- 1 sub-account with a Local Number
- Unlimited Inbound Agents
- Unlimited Plug & Play Outbound Agents
- GHL Native Integration (snapshot included)
-
Community access
Agency Lite
- For agencies with up to two clients on thinkrr
- Add Web Agents to any website
- 300 minutes one-time allocation
- 30% affiliate link
- $0.18 additional cost per minute
- 3 sub-accounts, each with a Local Number
- Unlimited Web Agents ($0.14 per minute)
- 1 Knowledge Pack slot to upload
-
Includes everything from Agency Kickstart:
- Unlimited Inbound Agents
- Unlimited Plug & Play Outbound Agents
- GHL Native Integration (snapshot included)
-
Community access
Agency Unlimited
- The ultimate plan for agencies — add unlimited clients
- White labeled platform for your agency
- 1000 minutes one-time allocation
- 40% affiliate link
- $0.18 additional cost per minute
- Unlimited sub-accounts, each with a Local Number
- Includes White Label Features
- Ability to markup minute costs
- 2 Knowledge Packs slots to upload
-
Includes everything from Agency Lite (and by extension, Kickstart):
- Unlimited Inbound Agents
- Unlimited Plug & Play Outbound Agents
- GHL Native Integration (snapshot included)
- Community access
- Unlimited Web Agents ($0.14 per minute)
Terms & Definitions
- Agency Dashboard Admin portal to manage all Sub-accounts, monitor activity and spend, apply markups, and track profits. Also supports minute distribution (Partner Plan only).
- Primary Sub-account The agency’s default operational account that holds monthly allocated minutes (2000 on Partner Plan). Used for distributing minutes.
- Secondary Sub-account Additional client accounts linked to the agency. Receive default minutes under Partner Plan or purchase their own under Unlimited Plan.
- Monthly Overview
Includes:
- Global Total Minutes
- Mark-up Settings (“Amount To Charge Sub-accounts”)
- Agency Profit
- Plan Renewal Date
- Allocation Distribution of minutes from the Primary to Secondary Sub-accounts (Partner Plan only). Minutes allocated remain fixed per month and take effect only at the next billing cycle.
- Wallet Dollar value of available minutes in a Sub-account, reflecting any mark-up.
- Minutes Left Usable minute balance, including allocated and purchased.
- Spent Amount Total cost of minutes purchased during the current period (includes mark-up).
- Apply Base Price
Overrides mark-up and charges Sub-account the standard thinkrr.ai rate ($0.18/min). Disables agency profit on that Sub-account.

Monthly Allotment (Partner Plan Only)
- Primary Sub-account: 2000 minutes/month
- Each Secondary Sub-account: 200 minutes/month
- All minutes are non-stackable (reset monthly)
Distribution Rules
- Agencies can distribute Primary minutes via the Agency Dashboard
- Minimum of 200 minutes must always remain in the Primary Sub-account
- Allocations take effect at the start of the next billing cycle
- Allocated values repeat monthly unless updated
- No mid-cycle reallocation permitted

Distribution Formula
To calculate available minutes for distribution, use the formula below:Formula:Available Minutes for Distribution = Primary Sub-account Balance - 200Subscription Start Date
- Establishes each Sub-account’s billing cycle
- Renewal date shown in Monthly Overview
Metrics Tracked
- Wallet Balance: Dollar value of remaining minutes
- Spent Amount: Total purchase cost this period
- Allocated Minutes: Default + distributed total
Agency Profit Calculation
Markup = $0.30minBase = $0.18/minMinutes = 100→Profit = (0.30 − 0.18) × 100 = $12
2. AVA and NIKO for Businesses
Business Plans
Business Plans
- Ideal for businesses just starting out
- 100 minutes of AI Voice Calling
- Inbound Receptionist feature
- 5 Team Members
- CRM (Contacts & Opportunities) features
- Calendar
- SMS & Email Template functionality
- Unlimited Inbound Agents
- Community access
- Additional Costs for using the SMS feature (~1200 messages for $10)
- For those ready to grow their business and team
- 250 minutes of AI Voice Calling
- Inbound & Outbound Calling
- 10 Team Members
-
Includes all the features in the Kickstart Plan:
- CRM (Contacts & Opportunities)
- Calendar
- SMS & Email Template
- Unlimited Inbound Agents
- Community access
- Unlimited Plug & Play Outbound Agents
- Affiliate program access with a 15% Affiliate Link
- Additional Costs for using the SMS feature (~1200 messages for $10) Professional
- Built for leaders managing teams and scaling their business
- 600 minutes of AI Voice Calling
- Inbound & Outbound Calling
- 50 Team Members
-
Includes all the features in the Starter Plan:
- CRM (Contacts & Opportunities)
- Calendar
- SMS & Email Template
- Unlimited Inbound Agents
- Community access
- Unlimited Plug & Play Outbound Agents
- Affiliate program access
- Web Voice Widget
- Workflow Automation
- Email Marketing tools
- Funnels, Survey features
- Campaigns management
- 1 Knowledge Pack slot to upload
- Affiliate Link: 20%
- Additional Costs for using the SMS feature (~1200 messages for $10) Growth
- Perfect for top-tier leaders scaling to enterprise-level operations
- 2000 minutes of AI Voice Calling
- Inbound & Outbound Calling
- 100 Team Members
-
Includes all the features in the Professional Plan:
- CRM (Contacts & Opportunities)
- Calendar
- SMS & Email Template
- Unlimited Inbound Agents
- Community access
- Unlimited Plug & Play Outbound Agents
- Affiliate program access
- Web Voice Widget
- Workflow Automation
- Email Marketing
- Funnels, Survey, Campaigns
- Invoice, Documents, Proposals, Estimates features
- Online Site to host videos (build your own course)
- Memberships & Communities functionality
- All Reporting features
- Reputation Management tools
- Social Planner
- Integration with Facebook Messenger
- 2 Knowledge Packs slots to upload
- Affiliate Link: 25%
Payment & Minute Management
Click "Payments"

Click "Buy Minutes"

Click "Auto Recharge Settings"

Toggle "Automatically recharge my card when my credit balance falls below the threshold"
While optional, auto recharge is highly recommended to prevent running out of minutes unexpectedly.

Canceling Your Plan
Depending on your current subscription plan, you may be eligible to cancel your subscription directly through the platform. Follow the steps below to initiate the process:Access Profile Settings
- Hover over your profile name in the bottom-left corner.
- Click on Profile Settings to open the settings menu.

Locate the Cancel Option
- In the General section, scroll to the bottom-left.
- If your plan supports self-service cancellation, you’ll see a Cancel Subscription button.

Provide Cancellation Feedback
- Upon clicking Cancel Subscription, you’ll be prompted to select a reason from a list or provide custom feedback.
- This information is recorded internally for reporting purposes.

Confirm Cancellation
-
Click Cancel My Subscription to finalize.
- A confirmation pop-up will appear, confirming the cancellation.
-
You’ll have the option to immediately reactivate or downgrade your subscription in case the cancellation was a mistake or prefer a different plan.
- You’ll also receive an email confirming the cancellation.
ℹ️ Note:
After cancellation, your account and all included benefits will remain active until the end of your current billing period. You’ll retain access to all features until the renewal date.
⚠️ Warning:
Once the primary account is canceled, all associated sub-accounts will also be canceled. Sub-account users will no longer be able to log in.
Which Plans Support Self-Cancellation?
✅ Self-service cancellation is available for the following plans:- Business Kickstart
- Business Starter
- Agency Kickstart
- Agency Light
- Business Growth
- Professional
- Agency Unlimited
- Agency Partner (legacy)
FAQs & Troubleshooting
Subscription Plans
How do I know which plan I am on?
How do I know which plan I am on?
Can I change plans?
Can I change plans?
What is a Knowledge Pack?
What is a Knowledge Pack?
- Upload files (CSV, XLSX, PDF, DOCX, TXT) — up to 50MB each, 500MB total
- Add URLs so AVA can pull information from live web content
- Reuse the same pack across multiple agents and projects
- Enable or disable per agent or project as needed
Minute Allocation
Why can’t I distribute all 2000 minutes?
Why can’t I distribute all 2000 minutes?
Can I redistribute unused minutes?
Can I redistribute unused minutes?
Viewing Usage and Spending
Why does the wallet balance differ from the allocated minutes?
Why does the wallet balance differ from the allocated minutes?
How can I view past allocations and usage?
How can I view past allocations and usage?
Purchasing Credits
Do unused credits carry over?
Do unused credits carry over?
What happens if a sub-account buys credits at a markup?
What happens if a sub-account buys credits at a markup?
Account Switching
What data can I see when switching accounts?
What data can I see when switching accounts?
For additional questions or guidance, try using our Virtual Support Agent! Available 24/7 to help resolve most issues quickly at thinkrr.ai/support. If you still need assistance, visit our support site at help.thinkrr.ai and submit a Ticket or contact our team directly at hello@thinkrr.ai.