Margin Settings

Margin Settings in the AVA Voice AI platform empower Agency accounts to define custom markups on the price of minutes purchased by their Sub-accounts (clients).

Overview

This feature allows agencies to generate additional profit from pay-as-you-go minute purchases while ensuring transparent pricing for their clients. Let’s explore how Margin Settings work and how to configure them effectively.

Details

Markup for Sub-Accounts

Agencies can set a markup on the base price of USD$0.18 per minute charged by thinkrr.ai. This markup determines the final price per minute paid by Sub-accounts when purchasing additional minutes.

For example:

• Thinkrr.ai Base Price: $0.18/min
• Agency Markup: $0.02/min
• Final Price to Sub-Accounts: $0.20/min

The Agency retains the markup amount (USD$0.02 per minute in this case) as profit. Profits are accumulated and paid out via Stripe once they reach a minimum threshold of $100.

Configuring Margin Settings

Agency admins can manage markup settings from the Agency homepage within the AVA Voice AI platform. Here’s how:

1. Access the Agency Homepage

   Log in to your Agency Admin account and navigate to the Agency homepage.

2. Set the Markup Amount

   • Locate the field labeled “Amount to Charge Sub-Account.”
   • Enter the desired markup amount in USD. For example, entering $0.02 will add $0.02 to the base price, making the final price $0.20 per minute for Sub-accounts.
3. Save Changes

   Click Save to apply the new markup. Changes take immediate effect for all applicable Sub-accounts.

Default Pricing and Exceptions

• Base Price for Primary Sub-Account:

  The agency’s primary working sub-account is always charged the thinkrr.ai base price of $0.18 per minute. This cannot be changed.

• Customizing Sub-Account Pricing:

  Agency admins can decide if a specific sub-account is charged the base price or the marked-up price:

  • A radio checkbox labeled “Apply Base Price” is available for each sub-account.
  • If checked, the sub-account will be charged $0.18 per minute, bypassing the markup.

Sub-Account Transparency

Sub-accounts will see the markup price prominently displayed on their Payments page. This ensures clarity for clients regarding the cost of purchasing additional minutes.

Important Notes

• Applies to Pay-as-You-Go Minutes Only:

  Markups affect only minutes purchased on a pay-as-you-go basis. Minutes allocated via the Partner Plan provided by thinkrr.ai do not apply, and minutes purchased directly by the Agency are always charged at the base price of $0.18 per minute.

• Payout Threshold:

  Agency profits are accumulated and paid out once they reach a minimum of USD$100 via Stripe.

FAQs & Troubleshooting

General Questions

What is the default price for minutes?

The default thinkrr.ai price is $0.18 per minute.

Who can set the markup price?

Only Agency Admin accounts can set and adjust the markup price for associated Sub-accounts.

Can I charge different markups for different Sub-accounts?

Not yet. The markup price is applied uniformly to all Sub-accounts unless the “Apply Base Price” option is selected for a specific Sub-account.

Configuration Questions

How do I apply the base price to a Sub-account?

• Check the “Apply Base Price” radio checkbox for the desired Sub-account.

Can I change the markup price anytime?

Yes, changes to the markup amount take immediate effect once saved.

Where can Sub-accounts view their price per minute?

Sub-accounts can see their price per minute on the Payments page under the “Price Per Minute” section.

Profit and Payout Questions

How are profits calculated?

Profits are the difference between the thinkrr.ai base price and the final price charged to Sub-accounts (markup amount) multiplied by the number of minutes purchased.

When will I receive my profit payouts?

Payouts are issued once the accumulated profit reaches USD$100 and are processed via Stripe.

What happens if a Sub-account doesn’t purchase minutes?

No profits are generated unless Sub-accounts purchase minutes on a pay-as-you-go basis.

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