Campaign Management

Campaigns are the driving force behind outbound call execution in AVA. They exist as a function of Projects and allow the user to segment and tailor (A/B testing) communication to a chosen group of recipients.

Overview

Campaigns enable you to dictate when the calling should start, over how long of a period, and how frequently. If Projects and Scenarios guide the AI agent in how it should communicate with the contact, the Campaign dictates who it should call, when to clock-in for work, and how hard it should try to reach these contacts.

Terms & Definitions

1. Campaign Settings

Defined as the initial setup panel that opens when you click ”+ New Campaign” inside a Project. This section includes:

• Campaign name
• Campaign description
• AI agent name
• AI voice selection
• Voicemail toggle (yes/no)
• Campaign duration (hours, days, months)
• Start time (immediate or scheduled)

2. Call Settings

A section for advanced call handling options:

• Noise Isolation Mode — Filters out voices outside your conversation.
• Maximum Call Duration — 5, 10, 15, 20, 30, 40, or 60 minutes.
• End Call After Silence — Automatically ends the call if no speech is detected for 30, 60, 90, or 120 seconds. This helps reduce spam and save minutes across all call types (inbound, outbound, and web widget).
• Background Sound — None, Coffee Shop, Call Center, Outdoors.
• Background Sound Volume — Appears when a background sound is selected; allows volume adjustment via slider.

3. Campaign Configuration

Once a campaign is saved, this section inherits Project Configurations and allows field-level adjustments for tailoring scenario inputs to specific audiences:

• Value propositions
• Appointment reasons
• Objection handling
• Custom messages
• Any other scenario-specific training fields

4. Contacts

The section where call recipients are added to the campaign. Options include:

• Upload CSV files
• Import from connected CRM
• Add contacts manually

Example Configuration

1. Click 'Add new project+'

   Begin by creating a new project to organize your campaign efforts effectively.

   
2. Select a scenario from the library

   Choose the appropriate project template or settings that align with your campaign goals.

   
3. Name and save your project

   Give your project a precise and easily referenceable name.

   
4. Configure the customizable user fields

   Fill in the fields according to your scenario. These vary depending on the scenario and are designed to support different objectives.

   
5. Add a new campaign

   Click ’+ New campaign’ to initiate a campaign within your project and start building your outreach strategy.

   
6. Save your campaign

   In the side panel, configure the campaign with the agent’s name, voice, call settings, and number to call from. Be sure to also provide a name and short description.

   
7. Configure the campaign

   Campaigns inherit fields from the base project but allow overrides. This means you can tailor identity, tone, and transfer details per audience—running multiple campaigns from one scenario with different messaging.

   
8. Click 'Settings'

   If you need to revisit the side panel parameters from campaign creation, click Settings at the top of the page.

   
9. Configure campaign settings

   Adjust call settings such as call history inclusion, noise isolation, and maximum call duration to optimize call quality and compliance.

   
10. Configure campaign scheduling

    At the bottom of the side panel, select the campaign’s duration and schedule when it should run.

    
11. Add contacts to your campaign

    Import contacts from your CRM, upload a file, or manually add individuals.

    
12. Confirm contact addition

    Click ‘Add contact to campaign’ to ensure your campaign reaches the intended recipients.

    
13. Test your campaign

    Use the test function to validate agent behavior before launching.

    
14. Launch your campaign

    Execute your campaign, monitor performance through the dashboard, and refine as needed.

    

Campaigns may be edited and deleted as per your needs, and there is no limit to how many live campaigns you can have in the AVA Voice AI platform.

Remember, one of the main benefits of Campaigns is A/B or “split” testing, meaning you can chunk a very large database and have different Campaigns with different AI Agent voice/accents, different introductions, and different offers, to see what resonates most and yields a higher success rate.

Similarly, it is advisable to segment your contacts as well by demographic or profession, to ensure that you can tailor your messaging specifically to them and their needs, like we did with the dentists and plumbers.

However you choose to use Campaigns is completely up to you, but just make sure you are descriptive when creating them; future you will thank you for it.

FAQs & Troubleshooting

General Questions

What is the purpose of a Campaign in AVA?

A Campaign dictates who the AI agent should call, when to start the calling, and how frequently to reach contacts. It allows for tailored communications, A/B testing, and segmentation of recipients based on specific needs or demographics.

How are Campaigns different from Projects in AVA?

• Projects serve as the overarching framework, guiding the AI agent on how to communicate using predefined Scenarios.
• Campaigns operate within Projects and focus on who to call, when to call them, and how to structure the outreach for specific groups of contacts.

Configuration

Can I edit a Campaign after it has started?

Yes, Campaigns can be edited at any time. You can adjust parameters such as call frequency, duration, or the start date/time through the Campaign Settings panel.

Is there a limit to the number of Campaigns I can create or run simultaneously?

No, there are no restrictions on how many live Campaigns you can have in the AVA platform.

How can I test a Campaign before executing it?

Use the Test Campaign feature in the Campaign Configuration screen. This allows you to experience an example call in your browser, ensuring that the voice, messaging, and settings are as expected before going live.

What is the difference between Campaign Settings and Campaign Configuration?

Campaign Settings appear first when creating a campaign — this is where you set general parameters like campaign name, AI voice, voicemail, duration, start time, and call settings.
After saving, you enter Campaign Configuration, which inherits your Project Configuration but allows you to modify scenario inputs specifically for that campaign’s audience.

A/B Testing and Segmentation

What is A/B testing in the context of Campaigns?

A/B testing allows you to split your contact list into different Campaigns, each with variations in AI agent voice, messaging, or offers. This helps identify which approach yields better results.

How should I segment my contacts for Campaigns?

Segment your contacts based on demographics, professions, or other relevant criteria to tailor your messaging effectively. For example, dentists and plumbers may respond better to different value propositions.

Can I run multiple Campaigns for the same Project?

Yes, you can create multiple Campaigns under a single Project. This is especially useful for testing different approaches or targeting segmented contact lists.

Usage and Results

How do I monitor the performance of my Campaigns?

• Navigate to the associated Project to view all linked Campaigns.
• Campaigns display statuses such as In Progress, Paused, or Completed.
• Access the Reached Contacts tab within a Campaign to review call outcomes, including appointments booked or other results.

What happens if I want to stop a Campaign mid-execution?

You can pause or delete a Campaign at any time without affecting other active Campaigns within the same Project.

How do I know which Campaigns are performing better?

Compare the results of your Campaigns by analyzing metrics such as appointments booked, call completions, contact sentiment, or even read the call summary and transcript. This information is accessible in the Call History section or through Campaign-specific analytics.

---

For additional questions or guidance, try using our Virtual Support Agent! Available 24/7 at thinkrr.ai/support.

If you still need assistance, visit our support site at help.thinkrr.ai and submit a Ticket or contact our team directly at [e-mail].