Voice & Language Selection

Customize your AI Agent’s voice, accent, and language to align with your brand and better engage your audience across global markets.

Overview

Whether you’re using the AVA app directly or integrating with GHL, voice and language customization ensures your AI Agent speaks with the tone, personality, and language best suited to your audience. From accents to supported languages, AVA provides extensive configuration options for both outbound and inbound AI agents.

Outbound Calling

AVA

1. Start by creating a Project, which is required for any outbound calling. Refer to the Projects & Scenarios documentation for more information on creating projects.

   
2. Once your Project is set, create a Campaign where you define the AI Agent responsible for the outbound communication. Think of this as assigning a task to a virtual employee, including contact lists and call styles. See Campaign Management for more.

   
3. When adding a campaign, or editing an existing campaign, a side screen will appear allowing you to configure your agent’s settings/call settings:

   • **Language: **Defines the language your agent is allowed to speak. Agents can only speak their specifically assigned language and are not capable of switching between languages. The language selection determines which agents are available in the dropdown—only agents configured for that language will appear. If you need support for multiple languages, create separate agents for each one.
   • Voice: Select a voice suited to your audience, including accent and tone.
   • Agent Name: Define how the AI Agent refers to itself.

   You can click the play button beside the name to hear a sample of the selected voice.

   
4. Click Test Campaign to preview how your AI Agent sounds and behaves before launching live calls.

   
5. You can revisit Campaign Settings at any time via the “Settings” button to modify voice, language, or other preferences.

GHL

When using AVA within GHL workflows, voice and language settings are found under the “AI Assistant” label in the AVA Voice AI Dynamic Outbound Call action.

• Voice selection uses consistent agent names across AVA and GHL for cross-platform compatibility.
• Use the AI Assistant Language Dropdown to select a supported language.
• Test your voice and configuration first in AVA, as audio previews are not available in GHL.

Inbound Calling

AVA

1. From the Home screen, click “Add new agent +”.

   
2. Define the following:

   • Name
   • Role (Receptionist/Sales Coach)
   • Voice
   • **Language: **Select the language your agent is assigned to speak. Agents can only speak their dedicated language and must be configured separately for each language.
   • Associated phone number
3. Press the Play button to hear a sample voice.

   
4. Click Save and Test Agent to initiate a web call and interact with the agent.

   
5. To edit later, go to the Active Agents section and click **“Edit” **from the three dots menu or simply click on the agent’s card.

   

GHL

• Configuration for inbound agents is minimal in GHL.
• All voice and language settings must be configured in AVA before linking.
• In GHL, use the AVA Voice AI Inbound Agent Call trigger, which allows:

  • Selecting the Agent Role (e.g., Receptionist)

  • Choosing the Assigned Agent

    

Supported Languages

The following languages are currently supported:

• English
• Spanish (Mexico)
• Spanish (Spain)
• French
• Portuguese (Brazil)
• Portuguese (Portugal)
• German
• Russian
• Chinese
• Hindi
• Dutch
• Italian
• Korean
• Japanese
• Polish
• Turkish
• Vietnamese

Note: Agents operate based on their dedicated assigned language. When selecting a language during setup, the list of available agents will dynamically update to show only those configured to speak that language. Agents cannot switch languages—they are bound to the language assigned during their creation.

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Voice Selection

You can choose from over 80 unique voice agents, including male and female voices with a variety of regional accents.

These agents are optimized for:

• ✅ Clear pronunciation across supported languages
• ✅ Natural delivery and pacing
• ✅ Sentiment-aware response handling

We currently support 89 total agents across 15 languages:

• English – 37 agents
• Spanish – 7 agents
• Portuguese – 5 agents
• Chinese – 4 agents
• Italian – 4 agents
• Korean – 4 agents
• Polish – 4 agents
• Russian – 4 agents
• Turkish – 4 agents
• Vietnamese – 4 agents
• Hindi – 3 agents
• Japanese – 3 agents
• Dutch – 2 agents
• French – 2 agents
• German – 2 agents

💡 Tip: Assign voice agents based on your audience. For example, use a male Spanish (Mexico) agent for Latin American outreach, or a female British English agent for UK-based clients. Matching the voice profile to your customer’s region or expectations helps improve engagement and trust.

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Transcripts and Summaries

• Call Transcripts: Returned in the call’s spoken language. Default view is English.
• Summaries: Provided in English for easy review regardless of call language.

FAQs & Troubleshooting

Audio Samples and Testing

Can I play a sample of the AI agent's voice in the GHL plugin?

No. Audio samples are only available in the main AVA app. Use the Test Campaign feature in AVA to preview voices.

Why is the sample audio sometimes only in English even when I select a different language?

Some sample audios may be limited to English, but live calls use the configured language and voice.

Reconfiguration and Testing

Can I change the AI agent’s voice or language after saving the campaign or agent?

Yes. Reopen the Campaign or Agent settings in AVA to make changes, then re-test before relaunching.

How do I make sure the AI agent voice and language are appropriate for my audience?

Use the Test Campaign (outbound) or Test Agent (inbound) feature to simulate live interactions.

Language Support

Can an AI agent speak multiple languages in one conversation?

No. Agents are locked to their assigned language and cannot switch languages mid-conversation or support more than one at a time.

How do I run campaigns in multiple languages?

Create separate agents or campaigns for each language you want to support.

Can I customize inbound agent voices or languages directly in GHL?

No. All voice and language customizations for inbound agents must be done within the AVA app.

Will there be support for multilingual or real-time switching in the future?

Not currently. AVA agents are assigned a fixed language, and multilingual switching is not yet supported.

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For additional questions or guidance, try using our Virtual Support Agent! Available 24/7 to help resolve most issues quickly at thinkrr.ai/support.

If you still need assistance, visit our support site at help.thinkrr.ai and submit a Ticket or contact our team directly at [e-mail].